This article has already been publisged on http://finance.theiegroup.com/ . This is an updated version. Bear in mind it was aimed to a non- technical audience
There are some basic concepts, in Performance Management and in Management accounting in general that are hardly ever explained. They tend to be given for granted as they are, somewhat, intuitive. Yet they may lead to misinterpretations, if not understood thoroughly. We are going to go through the very basics, to refresh what Performance Management is all about.
The basic building block of every system is the “fact”. An invoice line is a fact. A payment order is a fact. The thick at the completion of a task in a list is a fact. A line on the payroll is a fact. An entry on the complaint filing system is a fact. The average power consumption of machinery is a fact,
A fact is an elementary piece of information with a number attached.
- The invoice line has quantity and price.
- The payment order has the amount attached.
- The thick on the task list can be interpreted as a one; the unchecked task can be labeled with a zero.
- The entry on the complaint list can count for one as well.
- The power consumption is a number.
Receiving an e-Mail is not a fact, is unstructured information (it may be cosmically relevant, though; unstructured does not mean unimportant). It becomes a fact if we record the reception in a table with some other data: in this case it may be counted and classified and then may become a fact.
While the notion of fact, as opposed to opinion, is intuitive, we need to attribute a mathematical quantity to it to make it measurable. Ideally, whatever is done within the company should produce a fact, somewhere, thus being measurable. The most commonly used facts derive from documents like invoices, packing lists or accounting entries, but reality is complex and relevant facts can sit everywhere.
IT collects (or can collect) huge amounts of facts, and they can be complemented with user defined data. The quality of a performance management system depends largely on the facts chosen to be included.
The numbers attached to the fact have a name of their own.
A measure is the quantity attached to a fact.
The quantity and the value of an invoice row are measures. The number of active customers is a measure. A single transaction value on the ledger accounts is a measure. The tag price of a product in line of purchase is a measure.
Usually we do not use measures as they are. From the CFO perspective, the single invoice line is hardly important. Usually we summarize or count the numbers attached to facts; the monthly invoiced total is a very relevant number to the CFO or any other executive.
The type of aggregation (sum, running sum, average, weighted average etc.) and the summary level of the related facts are not relevant for the definition of a measure itself and may vary.
A derived measure is simply the result of a mathematical operation on simple measures, like average price or monetary cycle.
Please note that every P&L line is a measure, and every financial statement line is a measure. The procurement plan, however, features a single measure, the quantity to be purchased, broken down by purchasing item and time period.
There’s no unanimous consensus on how technically define a measure. The most followed rule is to define as measures quantities qualitatively different that describe different phenomena, like accounts receivables and payables or assets and liabilities. Sales by salesman or by product are the same phenomenon, just broken down differently.
Measure aggregation over time can be interpreted in two ways. Some measures are relevant for their value over a period and their aggregation is mostly of positive values. Monthly sales are a classical example. From an accounting point of view, these quantities are typical of accounts which are zeroed at the end of the period. Other measures are relevant for their value over time. The classical example is stock (these measures are sometimes called “stock measures”). Stock is relevant by its level, which in turn is determined by additions and subtractions. Many financial measures are stock measures.
When interpreted over time, measures gain a specific meaning and a new name.
A metric is a measure sampled over time.
In other words a measure presented by showing how its value changes over time is a metric. There is the typical display of gauges with a slider which shows the metric over time but an excel table with weeks and the invoiced value per week is a good metric representation. A graph with quantities on the y axis and time on the x axis is a metric visualization either.
Often derived measures or broken down measures are used as metrics, but the overall meaning is the same.
While the measure has no privileged dimension for analysis, a metric is relevant over time first, and over other dimensions in the second place.
Some might think that, from a strictly technical point of view there's no substantial difference in presenting a measure or a metric and the transition between the two is seamless; they're right.
Stock measures are naturally presented in this way, conventional measures are usually presented as a running total from a “zero” point.
Anyway, no number is relevant if it’s not compared to another number.
A KPI (Key Performance Indicator) is a metric which is included in a performance management system. That is, a metric with associated targets or oscillation boundaries or any other sort of constraint is a KPI. In a BI system there may be thousands of measures and metrics, but few tenths of KPIs.
The "Key" part of the term refers to the particular relevancy of the metric for the health of the organization. The "Performance" part of the term refers to the associated values that tell us if the metric value and/or trend are good or bad for the organization. The "Indicator" part of the name stresses that the metric chosen should be influenced by other metrics and measures and should give an overall view of an organizational segment.
Choosing the right KPIs and giving an exact definition of them, for example according to the Balanced Scorecard model, is the main point while designing a Performance Management System.
KPIs must be relevant for the business, there should be an adequate number of them (not too many to avoid confusion, not too few to avoid oversimplification) and must be tailored for their audience (different people are in charge of different KPIs and can influence them).
Defining targets and budget is also a complex task. Stock metrics targets usually come in term of an allowed oscillation band over time. Normal metrics usually have a normal goal to be reached in a defined time (quarter or yearly objectives). Another popular targeting system is defining a trend and a slope to be maintained.
Applying these concepts, we can build a sound Performance Management system. These concepts also help us in understanding how IT tools can help automate the Performance Management System.